.At the launch of Astrid Andersen's brand new line Stel, a presentation kept outdoors on a boat dock, The Road's 2002 song "Transform the Page" was blasting out of the stereo. It was a star-aligned, symbolic second, given that the London-trained developer is actually beginning a new chapter in her manner life, this moment centering the work around herself.Andersen's a lot admired name menswear label was actually concentrated, vivid, and also streetwise. Along with Stel, she clarified in a pre-show job interview, "I need to sit pleasantly at the facility of it possibly even more this time around since today it is actually a women's wear brand, and it is actually extra about me as well as my individual endorsements." Stel likewise reflects Andersen's development as an individual. After ceasing her line, the designer moved back home to Jutland in the North of Denmark and also possessed pair of children. She is actually certainly not the individual she was back then.Shifting equipments in fashion is not easy to accomplish. Brands seem to tackle lives of their very own, and also it's very easy to be pigeon-holed. Stel brake with some of fashion's conventions. The label is going to show in-season, so what exists are going to be actually available for investment. All at once, seasonality is lesser in the Stel formula than importance. Collections are going to be actually determined through amount (01, 02, and 03 were actually received Copenhagen), the concept being actually that you may come together parts around "periods" both in your closet and on the marketing flooring. Andersen observes no need for a garment to become deserted even if the calendar pages flip. "The direct interpretation of stel is actually body," she claimed, however it [recommends more to] a fundamental construct in a form of commercial technique it [also defines] a collection of antiques-- when you speak about a tea service, you would call it a stel. For me, that was pretty an exciting beginning aspect in regards to the idea of creating both antiques, yet likewise one thing that's a new foundation." Possessing designs pose on scaffolding was arbitrary as it proposes several metaphors. There is actually building and construction, which connects to creating a brand-new label, and also the notion of assistance connects to her belief that clothing must help you. Stel is, basically, a sort of mobile offering, yet none with the angularity of one thing like Legos or piled Mu00e6rsk shipping compartments. Action, agency, and permission become part of Andersen's strategy. "When I discuss the brand name, I possess this tagline: adapting that you can easily roller skate in, denim you can easily dance in, shirting you may journey in." Freedom, pleasure, motion.